In an era where consumers are bombarded with content, standing out demands more than fleeting clicks. Winning customers isn’t about a single “aha” moment—it’s a carefully orchestrated dance of visibility, value, and consistency.

Google’s 7/11/4 Rule reveals that buyers need 7 hours of engagement, 11 unique touchpoints, and exposure across 4 distinct platforms before committing. For small and medium businesses (SMBs), this framework isn’t just theory—it’s the roadmap to cutting through noise and building trust.

The Psychology Behind 7/11/4: Priming for Purchase

Understanding the 7/11/4 Rule

• 7 Hours of Interaction:
  Potential customers need to engage with your content for a total of 7 hours. This can include consuming videos, blog posts, webinars, and more.
  
  
• 11 Touchpoints:
  They should encounter your brand at least 11 times through various channels such as social media,